Iwata: 3DS Momentum Is Weak In US and EU
Nintendo President and CEO Satoru Iwata had a shareholders Q&A where he addressed various things regarding all things Nintendo. One of the things he talked about was the 3DS and it’s sales momentum in the US and Europe regions.
Sales of the Nintendo 3DS are constant in Japan and in fact we could say the sales volume is exceeding our forecast at the start of this fiscal year.
After the beginning of this calendar year, the average unit sales have been 83,000 units on a weekly basis. This means that about 55 percent of all gaming hardware sales in Japan consist of the Nintendo 3DS.
In the U.S., ‘video games’ means home console video games. However, in Japan, those who say that video games mean home console games are only about half of all respondents, and handheld-type games have more significant appeal.
As it was the case with the Nintendo DS, it took a much longer time for the platform to gain sales momentum in the U.S. than in Japan. The Nintendo DS gained momentum within a year in Japan; however, it took more than two years in the U.S. and in the end the total sales of the Nintendo DS exceeded the Wii there.
With the Nintendo 3DS XL I just spoke about and our key titles, such as New Super Mario Bros. 2, to be released globally this summer, one of our immediate top-priority missions is to create sales momentum which can wipe this type of concern away at an early stage.
In order for dedicated video game hardware to be needed continuously, it is necessary to provide games with fun elements unique to a certain video game system which cannot be realized on smartphone devices. We would like to introduce such games one after another.
Nintendo seems determined to get the 3DS momentum rolling in the US and Europe, however it will be difficult considering the rise of smartphone devices for the average person – many of those brain age type of games can now be found on mobile devices.